Recruiting Generation Z

Recruiting Generation Z: creative ideas at StartGlocal Innovation Sprint - Female Power

Facing the real challenge of a local company and creating networking opportunities for students and companies - that's the idea behind the Innovation Sprint.

The workshop was all about effective recruitment of Generation Z students - this time in a Female Edition. Around 20 female students and employees of the HSRW met with five representatives of the company FLUXANA GmbH & Co. KG from Bedburg-Hau.

The event was organized as a cooperation between Competentia NRW - Kompetenzzentrum Frau & Beruf Niederrhein and StartGlocal. Start-up coach Jules Banning led through the workshop and accompanied the participants in the development of innovative ideas.

The four-hour workshop first focused on FLUXANA's current recruiting processes. The participants analyzed the existing career site content and communication channels in terms of their applicability for recruiting Gen Z. The students developed six proposals for action based on their analysis results and presented them in a four-minute pitch.

"We can take a lot away from this event. We are especially happy about the many different ideas of the six teams, which all together form an overall picture" said Pauline Schramm, commercial manager at FLUXANA GmbH & Co.KG. Karin Schillings from Competentia NRW - Kompetenzzentrum Frau & Beruf Niederrhein also saw the Innovation Sprint as a success: "I am thrilled by the creativity of the female students who developed so many ideas in such a short time. Moreover, it was a great match between the company FLUXANA and the female students."

Companies looking for creative minds and support with current challenges, and therefore also interested in an Innovation Sprint, are welcome to contact StartGlocal.