Our 12 interactive online workshops and tutorials in English
Our experts show you how to turn your idea into a successful business plan in our 12 interactive online workshops and tutorials.
Finally, you will present your start-up idea to a jury at the DEMODAY Pitch Batch. The three best ideas of the StartGlocal Academy will be awarded.
Kick-off: Ideate & Network
Develop wild ideas that fascinate you AND the world
- Get to know how to create innovative start-up ideas that the world really wants
- Learn about the criteria you will need for a sucessful business idea
- Practice how to develop your idea (further)
- Get to know eachother and network in interdisciplinary teams
Trust yourself that you can do it!
Entrepreneurial Skills & Team
What it means to be a real entrepreneur
- Get to know your personality profile and get personally prepared for being an entrepreneur
- Reflect on you entrepreneurial skills and find out what may be your strengths and weakneses building your own business
- Learn how to build a high-performance team that rocks its business
Business Model Generation
Make your dreams turn into plans
- Gain insight into how a working business model is built by looking at real examples of working business models
- Develop a functioning business model out of your business ideas by using business model canvas
- Receive feedback from an expert for your business models and use this feedback to develop your business idea
- Find potential ways of how to make your ideas fly
Value Proposition Design
How to really excite your customers for your product
- Define your target group using the “persona” concept and understand the wishes and needs of your customers
- Learn, how to generate a targeted customer approach for your start-up company
- Find out, how to communicate the value of your product and how to “sell” it to potential customers
Prototyping
Let’s prototype! Give your wild ideas a shape
- Give your business idea a physical shape: Develop a draft of your product, which you can show to potential investors or customers
- Learn, how to build a prototype that shows your business idea but doesn’t reveal too much
- Learn, how to deal with customer feedback and use the feedback loop for possible improvements of your product
- Have fun building your own prototype!
- Special: Virtual live tour through the FabLab in Kamp-Lintfort on 03.11.21
Market Research & Idea Validation
Determine the right market for your idea
- Get to know market research tools to analyze the (relevant) market
- Apply techniques to validate your own start-up idea
- Gain skills in dealing with customer feedback in order to use it for improvements of your own idea
Marketing & Sales
No budget for marketing? No problem!
- Gain the necessary skills for the development of strategies for an optimal approach to customers and cooperation partners
- Find the right offline and online PR and communication strategies for your start-up
- Brain beats budget: Learn about guerrilla marketing, low-budget marketing and zero-budget marketing
- Experience a novel online collaboration board for optimal communication in your team
Business Planning I
Build a professional plan for your business!
- Get to know the relevance and the essential components of a business plan
- Practice working on the business plan under supervision using your own business idea
- Receive feedback and valuable tips for the successful business planning of your business start-up
Business Planning II
Build a professional plan for your business!
- Practice creating a financial plan for your own business idea, as a part of the business plan
- Find out, what financing and funding opportunities are available for you as a start-up founder
Legal forms & Taxes for Start-ups
Legal information that your start-up REALLY needs!
- Get to know all relevant legal basics for setting up your start-up business
- Our expert will help you to choose the legal form that suits your business idea
- Get to know all tax-law basics and regulations relevant for students starting up a company
- Practise filling out forms such as questionnaire for the tax registration
- Receive tips on bookkeeping and learn how to fill in a tax declaration as a business start-up founder on practical examples
Intellectual Property Rights for Start-ups
How to protect your start-up idea
- Learn about the most important ways to protect your own start-up idea
- Gain insight into patent law, copyright law, etc.
- Practice how to check already protected ideas to prevent infringements
- Get tips & tricks on how to choose the appropriate protection for your own start-up idea
- Develop an appropriate protection strategy for your idea
Pitch & Presentation
Ready, steady, pitch!
- Prepare for the pitch of your start up idea on the DEMO DAY
- Learn about the most important presentation methods, do’s and don’ts and choose the method that best suits your start-up idea
- Gain more confidence in your presentation through practical exercises
- Take important tips for your future investor meetings
DEMO DAY Pitch Batch
Pitch your start-up idea at our final event DEMO DAY!
The jury votes for the 3 best start-up ideas!