Value Proposition Design

    Workshop, 26.10.2021, 13:00 - 18:00
    Tutorium, 27.10.2021, 12:00 - 15:30
    Online via Webex
    For HSRW students

    Alexandra Schollmeier

    How to really excite your customers for your product

    • Define your target group using the “persona” concept and understand the wishes and needs of your customers
    • Learn, how to generate a targeted customer approach for your start-up company
    • Find out, how to communicate the value of your product and how to “sell” it to potential customers